Preface to our story

 

Before 2018

Welcome to the captivating story of the creation of our perfumery, a tale where passion, sharing, perseverance, and creativity converge. Once upon a time in the Lyon region...

Preface to our History

Once upon a time in the Lyon region, there lived a bold and visionary young man named Carlito. From a very young age, he nurtured a fascination for undertaking and creating new things.

Carlito dreamed of finding his path and this keen interest drove him to undertake many projects without any real outcome.

The awakening of a passion

Determined to find his path, young Carlito leaves his comfort zone and decides to venture into the unknown. Providence then shows him the way to the Lyon Tobacco Factory, where he begins a law degree which he does not complete, as he no longer feels at home there.

During his time at university, he met a young man wearing a mysterious fragrance that immediately piqued his curiosity and sparked an indescribable desire to possess an equally rare and intriguing scent. Thus began a vast quest through the far reaches of the Lyon region, to uncover the jealously guarded secrets of the rarest and most precious fragrances.

In his quest, Carlito meets the man he still considers his mentor, who reveals to him some of the mysteries of scents and awakens in him passion, love and a desire for a deep understanding of olfactory notes.

The birth of CARLITO'S PERFUMERY

Armed with this new knowledge, our young protagonist's journey is very different; he seems to have found his path and no longer seeks to possess a rare and intriguing scent. He has only one desire: to share his passion with the whole world, offering everyone the opportunity to obtain a surprising fragrance.

Carlito's journey continues as he searches for extraordinary fragrances to add to his olfactory catalog. Exploring the unknown, he meets inspiring and creative people: perfume sellers, master perfumers, designers, chemists, and entrepreneurs. Each new encounter becomes a piece of the puzzle in his creative process, like a unique fragrance note waiting to be harmoniously assembled.

It was following this adventure that the first sketch of our project was born on social media, I named “Les Parfums de Carlito”, which with time and experience later became LA PARFUMERIE DE CARLITO.

Things are not going as planned

But the story of our perfumery doesn't end there. The beginnings on social media are encouraging and the enthusiasm surrounding LA PARFUMERIE DE CARLITO is quickly felt, but every adventure has its share of trials and difficulties.

And so our perfumery went through tumultuous periods in which it faced strong competition and measures put in place against Covid-19.

At this time, everything seems to slow down and the initial enthusiasm has cooled; our young protagonist faces a problem he has never encountered before, and his once so promising young perfumery seems to be withering away.

After the rain comes the sunshine

But his passion and love for perfume keep his project alive, and the journey he's already undertaken prevents him from giving up. It's then that memories of his many encounters resurface in Carlito's mind, and he realizes that throughout his search for the rare and exceptional scent, he hasn't found anyone truly capable of understanding his deepest needs and guiding him step by step toward his signature fragrance.

Thanks to this revelation, he decided to give his project a completely different dimension. Carlito's Perfumery, which had seemed buried forever, rose from the ashes like a phoenix. Back, more determined than ever, Carlito was ready to put in place the means to make his vision a reality. He then selected scents in which creativity and uniqueness were captured in every drop.

His goal is no longer just to share his passion with the whole world by offering them surprising fragrances, no, now he wants to offer everyone the chance to be accompanied in order to obtain a perfume that: tells their stories, evokes memories, identifies those who wear them as a distinctive sign in relation to other people who smell them.

On the road to the world

Following this long journey rich in encounters and lessons, Carlito's vision and the boundaries of his perfumery are much broader than he hoped, and it is now towards the world that he turns with the development of his first online store.

Our online store is the culmination of part of this beautiful story. Here, you can explore a carefully curated collection, where each fragrance is an olfactory work of art. From enchanting floral notes to sensual woody accords, our perfume range embodies passion, elegance, and individuality.

Join us on this sensory adventure where each bottle holds a piece of a story. Explore our e-commerce site, let yourself be transported by our evocative descriptions, and discover your signature fragrance—the one that will tell your own story.

Our adventure continues

Today, you are still following our adventure by reading us here, thank you for everything.

2024: The year of a breath of fresh air

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The month of June

Everything truly changed in 2024. Two years of hard work, doubts, trials, meetings and formulas whispered at dawn in a workshop saturated with rare essences have borne fruit.

It was in June that the magic materialized. On June 16th, during a private but vibrant and, we can assure you, successful event, the first bottles of Stolen Kiss were unveiled for pre-sale.

Two days later, on June 18, the official release set off a frenzy: out of stock 9 months later, frantic sharing on social networks, and above all... the enthusiasm of a captivated, bewitched, seduced public.

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Stolen Kiss was no longer just a fragrance. It was a statement.

Encounters, particularly with MMA stars, propelled the brand into the spotlight. These powerful and inspiring figures embraced our fragrances with passion, bringing the perfume into previously inaccessible circles. We're talking about skyrocketing brand awareness: a surge in interviews, poignant customer testimonials, and overwhelmingly positive feedback.

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Rapid yet controlled growth

Behind the scenes, the excitement continued unabated: From January to February, Carlito took over the offices, enabling a truly professional approach to olfactory diagnostics and a proper reception area. The team expanded, professional installers and improved logistics, along with the creation of a dedicated website, allowed the brand to gain recognition.

For your enjoyment, new collections are in preparation, but that's a story for later.

The Stolen Kiss delighted you so much that it traveled and spread its wings internationally with points of contact in Nantes, Bordeaux, Geneva, and even Bangkok.

Carlito did not do things halfway and found time between all these significant events to travel to Morocco to source the purest argan oil, from a tree endemic to the Agadir region, for our upcoming hair and body cosmetic creations.

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2025: Recognition and Innovation

The year started off with a bang.

The Stolen Kiss ? Sold out by April 2025. A shock, a strong signal. The public is clamoring. Demand is exceeding all expectations.

To respond to this overflowing love and desire to perfume oneself with its notes of orange blossom and marshmallow, we are launching an exclusive subscription system, guaranteeing that perfume enthusiasts and loyal customers will never miss an edition and will receive their favorite perfumes monthly.

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But that's not all

CARLITO PERFUMERY was invited to the fifth edition of the unique DOY fashion show, merging fashion and fragrance, which allowed it to become even more well-known and to share its fragrances while sharing an intense moment around art, a shared passion.

An unprecedented collaboration for the DOY fashion show, the perfumery had a stand to make you dream with its unparalleled scents.

The cosmetic mist, mentioned above, is still at the heart of routines and is highly sought after for your greatest pleasure.

Another major event: a new site (June 2025) is being redesigned as a digital showcase, worthy of your senses and desires for an even more enjoyable experience with LA PARFUMERIE DE CARLITO.

Workshops are planned in coworking spaces to democratize the art of perfumery.

And for your added pleasure... a new fragrance is in the works. More than just a scent. A promise.

Our mission

At LA PARFUMERIE DE CARLITO, we accompany each of our clients in a personalized way, step by step, so that they find the fragrance that will make them more exceptional than they already are.

Because we understand that every personality and profile is unique, we pay close attention to your preferences and expectations; they are at the heart of our concerns so that we can advise you and offer you the fragrance that will delight your heart.

I perform my personalized olfactory diagnosis

Our mission

The perfume market faces a vast array of olfactory options, making it increasingly difficult to choose a particular fragrance.

  • 1. An easier choice

    Thanks to our unique selection, we guide you in your choices so you can find the fragrance that suits you. You'll no longer have to buy the same perfumes as everyone else.

  • 2. Stand out without breaking the bank

    Finding your signature fragrance allows you to stand out from the crowd without it being difficult or expensive. Furthermore, you'll have a truly distinctive scent that will resonate with those around you.

  • 3. An olfactory experience

    Finding your signature fragrance is above all a unique experience. You will discover your tastes and put words to what you love.

    Olfactory Rendezvous

    As you've probably gathered, in addition to offering a range of perfumes, we'll guide you in finding your signature fragrance. We're committed to providing personalized guidance, notably through an olfactory diagnosis (DOP).

    Create my DOP