On April 27, 2025, Carlito's Perfumery had the honor of participating in the DOY FASHION SHOW, a unique event showcasing designer pieces, featuring artistic universes associated with exceptional perfumery.
Organized at the prestigious Vaulx-en-Velin Planetarium, this fashion show brought together 500 fashion enthusiasts and professionals from all over Europe (Switzerland, England, Belgium and Spain...), around the theme of Alien.
A natural synergy between fashion and perfume
Why did we accept this invitation? Because fashion and perfumery are inextricably linked. One clothes the body, the other envelops it in an olfactory identity. Participating in such an event allowed us to position our brand at the heart of a demanding, refined, and creative audience, one that seeks unique sensory experiences.
We were put in touch with the artistic director of DOY (Depend of Yourself) through an acquaintance. Charmed by our high-end vision and artistic approach to fragrance, he offered us a booth at the event. The collaboration proved to be both seamless and inspiring.
Who are we ?
CARLITO'S PERFUMERY is much more than an online store: it's an olfactory identity workshop, a place where we help everyone find the fragrance that will reveal their potential every day. Our creations are designed to be memorable, personal, and powerfully evocative.
Our role during the DOY FASHION SHOW
We were delighted to set up our fragrance stand at the heart of the venue. Before and after the fashion show, visitors were able to discover, smell, and purchase our perfumes. In particular, we presented an exclusive preview of our creation, "Stolen Kiss," which is scheduled for its official relaunch in the summer of 2025. This fragrance generated enormous interest – it was only available during the event, due to its previous sell-out, which created a special buzz around our stand.
A significant event
Procedure:
- 5:00 PM: Arrival of the public
- 5:00 PM to 7:00 PM: Initial discussions with visitors at our booth
- 7:00 PM to 8:30 PM: Fashion Show
- 8:30 p.m. to 10:00 p.m.: The public returns to the stands, including ours
Special guest:
VEGEDREAM
His presence was no accident: his artistic vision resonates with that of DOY and LA PARFUMERIE DE CARLITO. Associating a musical artist with an olfactory and visual universe reinforced the message of synergy between the arts.
Impact and reactions
The event received significant media coverage, notably in La Tribune de Lyon, which described it as a " cosmic parade ".
On social media:
- Significant increase in the number of followers
- More reactions and interactions on our stories such as likes, comments...
- Impressive queues at our stand
- Enthusiastic feedback: the public was captivated by our creations and our
approach
In conclusion
The DOY fashion show was much more than just a fashion event for us. It was a meeting of creative worlds, a showcase of our expertise, and a wonderful opportunity to solidify our reputation within a circle of enthusiasts and professionals. Thank you to the entire DOY team for their trust, and to everyone who discovered LA PARFUMERIE DE CARLITO that evening.
This is just the beginning of an even more fragrant adventure...